Die PR-Agentur für
Bauen.Wohnen.Leben.

Somfy

The brand Somfy epitomises quality and innovation. For its media efforts, Somfy Austria relies on senft & partner.

  • Begriffswolke PR

Somfy is the world’s leading manufacturer of high-quality motors and intelligent control systems for rolling shutters, shade solutions and doors.

The aim of Somfy’s corporate communications is to convince planners and building owners of the advantages offered by automated shade solutions, such as greater comfort and saving of energy. Our services for Somfy include strategic and conceptual consulting and ongoing contacts with relevant media and organisations. By organising and accompanying exclusive talks with media representatives we are able to enhance communications with the media.

A major factor for the success of our press work for Somfy are the excellent photos, which put a spotlight on the advantages enjoyed by users, while the product itself is rather kept in the background. This perspective makes it easy for editorial teams to use Somfy photos several times and display them in large formats. This is a tremendous success for a product which actually cannot be seen, as the motors are integrated into the rolling shutters and awnings, and a perfect example of what good press photos should look like.

An important part of our public relations work is evaluation, as it shows the effectiveness of our work.

See press releases and pictures here