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Austrian Ready-Mixed Concrete Quality Association

senft & partner supports the Austrian Ready-Mixed Concrete Quality Association (Güteverband Transportbeton – GVTB) through media work, the designing of brochures and the production of the Association’s magazine “Beton(t)”.

When the Association introduced “ready-mixed concrete technology” as a skilled trade in 2008, senft & partner developed the concept for a campaign to spark young people’s interest in this new trade.

The Ready-Mixed Concrete Quality Association acts as an umbrella organisation for Austria’s ready-mixed concrete suppliers. By now, about 90% of the ready-mixed concrete produced in Austria is produced by the approx. 130 members of the Association at 220 plants all over Austria.

“Beton(t)“ is the title of the Association’s magazine, which is issued periodically to inform its members on current changes to standards and regulations, contains technical articles on concrete qualities and thus has become a central means of communication in the sector.

Moreover, we lay out, design and produce the Association’s annual reports and prepare illustrative charts and diagrams based on economic figures.